The mission of the Festival is to promote the culture and nature of Azerbaijan through the universal language of photography. We create an open platform where professionals and non-professionals of all ages can participate, express their vision, and discover their creative voice. The Festival unites generations and cultures, inspires dialogue, and supports the emergence of new talents. By fostering international collaboration and the exchange of cultural codes with festivals around the world, we build bridges between local identity and the global artistic community. Photography, for us, is more than an image — it is memory, connection, and a living reflection of who we are.